Client: Amazon
Industry: E-commerce, Warehousing & Logistics
Location: Multiple Distribution & Fulfillment Centers throughout the USA
RubberForm Products Used: Speed Cushions, Speed Tables, Speed Humps, Speed Bumps
Challenge
With tens of thousands of employees and delivery drivers operating in fast-paced distribution and fulfillment centers, Amazon faced an ongoing challenge: how to manage vehicle and pedestrian traffic flow to reduce the risk of workplace accidents. High-volume, mixed-use traffic zones—where employee vehicles, delivery vans coming in and out, tug carts, and personnel cross paths—posed a serious safety risk.
Amazon needed traffic-calming solutions that were:
- Durable enough for 24/7 heavy-duty use
- Quick to install with minimal disruption
- Made from sustainable materials
- Compliant with OSHA safety guidelines
Solution
Amazon turned to RubberForm Recycled Products, a U.S.-based eco-industrial manufacturer of high-performance safety solutions made from recycled rubber and recycled plastics. RubberForm supplied Amazon with a range of traffic-calming devices—including:
- Speed Cushions to slow down personal cars, delivery vans without disrupting emergency vehicle flow
- Speed Tables for broad, controlled traffic calming in high-pedestrian areas
- Speed Humps and Speed Bumps for parking lots, warehouse interior and yard traffic control
These products were strategically installed across numerous Amazon warehouse and distribution centers throughout the United States, supporting the company’s safety-first culture.
Results
The deployment of RubberForm’s traffic calming devices delivered measurable safety and operational benefits:
- Reduced vehicle speeds in critical pedestrian zones, parking lots, and loading dock areas
- Lowered risk of collisions between delivery vehicles, personal cars, warehouse equipment and personnel
- Improved employee safety compliance and traffic pattern consistency
- Extended product life cycle due to durable, weather-resistant, US Made traffic calming products by RubberForm
- Sustainability impact through use of American-made, recycled materials
According to internal safety audits and third-party publications, Amazon’s facilities have seen fewer incidents and higher safety ratings following the implementation of these solutions.
Why RubberForm?
Amazon selected RubberForm for its:
- Proven track record with industrial plant safety, public safety, and parking lot safety products
- Made in USA commitment and use of American sourced recycled materials
- Customizable, modular solutions for parking lot and roadway environments
- Rapid delivery and installation support for nationwide facilities
Conclusion
Amazon’s adoption of RubberForm’s traffic calming products demonstrates how smart safety investments can mitigate risk and enhance workplace well-being, even in one of the most demanding logistics environments in the world.
