Bill Robbins

Bill Robbins is a serial entrepreneur with more than four decades of experience in management, business development, marketing, and sales. He has built and led multiple companies across technology, media, and manufacturing, always with a focus on innovation, sustainability, and long-term growth.

His entrepreneurial journey began in 1980 at the Rochester Institute of Technology, where he founded his first company, Visual Impressions, from his dorm room. What began as a passion for multimedia and visual communications grew into a 40,000-square-foot production facility in the shadows of Eastman Kodak Company headquarters on State Street serving Fortune 1000 companies, privately held corporations, and government agencies. Anticipating the rise of internet-based communications in the mid-90’s, Bill transformed Visual Impressions into Interactive Media Design Corporation, pioneering corporate intranets, point-of-sale kiosks, and interactive multimedia systems.

In 1998, Bill joined Axiom Corporation to help reposition the firm into custom software and internet development firm. His leadership drew the attention of Informix Software, where he quickly became a top sales performer. Following IBM’s acquisition of Informix in 2001, Bill rose through IBM’s software division, earning recognition as one of the top 50 software sales representatives in North America and later managing IBM’s global partnership with Dassault Systèmes. There, he led more than 60 team members and thousands of sales reps worldwide on major accounts such as Boeing, Lockheed Martin, Siemens, Honda, Gulfstream, and John Deere.

Despite corporate success, Bill never lost his entrepreneurial drive. In 2005, he and his sister Deborah founded RubberForm Recycled Products, LLC, determined to build a sustainable manufacturing company that transformed recycled tire rubber and plastics into high-performance products. Launching RubberForm required immense personal and financial sacrifice: Bill worked nights and weekends while still at IBM, invested his own savings, and persevered through the 2008 recession when banks pulled financing. In 2009, the company’s survival was in jeopardy, but Bill’s resilience and determination carried RubberForm through. By 2010, the company turned its first profit and has since become a recognized leader in sustainable safety and compliance products.

RubberForm’s success stems from its pioneering use of recycled materials and proprietary manufacturing processes, including thick-walled injection molding and profile extrusion, that no other U.S. manufacturer has achieved. Today, RubberForm provides critical safety, risk mitigation, and compliance solutions for parking lots, construction sites, industrial plants, and municipalities nationwide.

Bill has been honored as a qualifier for the Entrepreneur of the Year Award in 2025, recognized not for venture-capital-fueled growth but for the kind of true entrepreneurship built on persistence, personal sacrifice, and the ability to create lasting value. His story is one of resilience, innovation, and belief in American ingenuity, qualities that continue to define both his leadership and RubberForm’s mission to make U.S. manufacturing more sustainable for generations to come.

Entrepreneurship runs in Bill’s family. His father, an inventor, entrepreneur, manufacturer, and World War Two Navy Officer, created the first FDA-approved child-resistant prescription vial in the seventies. Carrying forward that spirit of ingenuity, Bill has dedicated his career to solving problems, creating markets, and building companies from scratch. That legacy now continues as RubberForm has become a multi-generational family business. Bill’s wife, Susan, and their three children, Jeff, Jake, and Samantha, all work in the company, helping to guide its future growth.